Shopping behavior and consumer preference for store price format : why "large basket" shoppers prefer EDLP

CiNii Available at 2 libraries

Bibliographic Information

Title
"Shopping behavior and consumer preference for store price format : why "large basket" shoppers prefer EDLP"
Statement of Responsibility
David R. Bell, James M. Lattin
Publisher
  • Marketing Science Institute
Publication Year
  • c1998
Book size
28 cm

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Details 詳細情報について

  • CRID
    1130282269929255936
  • NII Book ID
    BA40441173
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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