Measuring the impacts of generic fluid milk and cheese advertising : a time-varying parameter application

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Bibliographic Information

Title
"Measuring the impacts of generic fluid milk and cheese advertising : a time-varying parameter application"
Statement of Responsibility
by Todd M. Schmit and Harry M. Kaiser
Publisher
  • Dept. of Applied Economics and Management, College of Agriculture and Life Sciences, Cornell University
Publication Year
  • [2002]
Book size
28 cm

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Notes

Cover title

"May 2002."

Includes bibliographical references (p. 42-43)

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