Multinational product management

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Bibliographic Information

Title
"Multinational product management"
Statement of Responsibility
edited by Warren J. Keegan and Charles S. Mayer
Publisher
  • American Marketing Association
Publication Year
  • c1977
Book size
23 cm

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Notes

Proceedings of a workshop held in Cambridge, Mass., Jan. 18-20, 1976, cosponsored by the Marketing Science Institute and the American Marketing Association

Includes bibliographical references

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