The value of segmented advertising appeals--an exploratory study

CiNii Available at 9 libraries

Bibliographic Information

Title
"The value of segmented advertising appeals--an exploratory study"
Statement of Responsibility
Wallace Feldman
Publisher
  • Marketing Science Institute]
Publication Year
  • 1975
Book size
28 cm

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Details 詳細情報について

  • CRID
    1130282269960640384
  • NII Book ID
    BA21024849
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • [Cambridge
  • Data Source
    • CiNii Books
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