1983 AMA Educators' Proceedings . 1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing

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Bibliographic Information

Title: "1983 AMA Educators' Proceedings . 1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing"

Statement of Responsibility: editors, Patrick E. Murphy ... [et al.] . edited by William R. Darden, Kent B. Monroe, William R. Dillon

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"Papers presented at the 1983 American Marketing Association Educators' Conference which was held in Dearborn, Michigan, August 14-17, 1983"--P. ix

Includes bibliographies and index

Educators' proceedings has series no. 49

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