Measuring electronic word-of-mouth effectiveness : developing and applying the eWOM trust scale

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Bibliographic Information

Title
"Measuring electronic word-of-mouth effectiveness : developing and applying the eWOM trust scale"
Statement of Responsibility
Wolfgang Weitzl
Publisher
  • Springer Gabler
Publication Year
  • c2017
Book size
21 cm

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Notes

Includes bibliographical references (p. 325-373)

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Details 詳細情報について

  • CRID
    1130282270000602752
  • NII Book ID
    BB25722265
  • ISBN
    9783658158880
  • Text Lang
    en
  • Country Code
    gw
  • Title Language Code
    en
  • Place of Publication
    • Wiesbaden
  • Classification
  • Data Source
    • CiNii Books
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