The economics of marketing

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Bibliographic Information

Title
"The economics of marketing"
Statement of Responsibility
Mary K. Klaurens ; Eugene L. Dorr, consulting editor
Publisher
  • Gregg Division, McGraw-Hill
  • 2nd ed
Publication Year
  • c1978
Book size
28 cm

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Notes

Summary: A text-workbook for marketing students. Includes information on economics, profit, productivity and costs, supply and demand, consumer behavior, and retailing

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