Strategisches Marketing und Management : Konzeptionen in Theorie und Praxis
CiNii
Available at 2 libraries
Bibliographic Information
- Title
- "Strategisches Marketing und Management : Konzeptionen in Theorie und Praxis"
- Statement of Responsibility
- Edwin Rühli, Hans Peter Wehrli, Herausgeber
- Publisher
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- P. Haupt
- 2. Aufl
- Publication Year
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- 1987
- Book size
- 23 cm
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Notes
"Prof. Dr. Jan S. Krulis-Randa zum 60. Geburtstag gewidmet."
"Publikationen von Prof. Dr. Jan S. Krulis-Randa": p. 204-205
Includes bibliographies
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Details 詳細情報について
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- CRID
- 1130282270020926720
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- NII Book ID
- BA18717042
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- ISBN
- 3258035660
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- Text Lang
- de
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- Country Code
- sz
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- Title Language Code
- de
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- Place of Publication
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- Bern
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- Classification
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- LCC: HF5415.135
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- Subject
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- LCSH: Marketing -- Decision making
- LCSH: Product management
- LCSH: Marketing -- Management
- LCSH: Strategic planning
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- Data Source
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- CiNii Books