Re-modeling the brand purchase funnel : conceptualization and empirical application
CiNii
Available at 2 libraries
Bibliographic Information
- Title
- "Re-modeling the brand purchase funnel : conceptualization and empirical application"
- Statement of Responsibility
- Alexander Dierks ; foreword by Christoph Burmann
- Publisher
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- Springer Gabler
- Publication Year
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- c2017
- Book size
- 21 cm
- Series Name / No
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- : pbk
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Notes
Originally presented as the author's Thesis (doctoral--University of Bremen, 2017)
Bibliography: p. 335-386
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Details 詳細情報について
-
- CRID
- 1130282270036321280
-
- NII Book ID
- BB24661223
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- ISBN
- 9783658178215
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- Text Lang
- en
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- Country Code
- gw
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- Title Language Code
- en
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- Place of Publication
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- Wiesbaden
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- Classification
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- DC23: 658.8
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- Subject
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- LCSH: Marketing -- Management
- LCSH: Product management
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- Data Source
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- CiNii Books
