Re-modeling the brand purchase funnel : conceptualization and empirical application

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Bibliographic Information

Title
"Re-modeling the brand purchase funnel : conceptualization and empirical application"
Statement of Responsibility
Alexander Dierks ; foreword by Christoph Burmann
Publisher
  • Springer Gabler
Publication Year
  • c2017
Book size
21 cm
Series Name / No
  • : pbk

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Notes

Originally presented as the author's Thesis (doctoral--University of Bremen, 2017)

Bibliography: p. 335-386

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Details 詳細情報について

  • CRID
    1130282270036321280
  • NII Book ID
    BB24661223
  • ISBN
    9783658178215
  • Text Lang
    en
  • Country Code
    gw
  • Title Language Code
    en
  • Place of Publication
    • Wiesbaden
  • Classification
  • Data Source
    • CiNii Books
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