Vertical brand portfolio management : strategies for integrated brand management between manufacturers and retailers
Bibliographic Information
- Title
- "Vertical brand portfolio management : strategies for integrated brand management between manufacturers and retailers"
- Statement of Responsibility
- Diederich Bakker ; with a preface by Thorsten Raabe
- Publisher
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- Springer Gabler
- Publication Year
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- c2015
- Book size
- 21 cm
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Notes
Originally presented as author's thesis (doctoral) -- Ossietzky University Oldenburg, 2013
Includes bibliographical references (p. 253-273)
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Details 詳細情報について
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- CRID
- 1130282270041919232
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- NII Book ID
- BB19351034
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- ISBN
- 9783658082208
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- LCCN
- 2014957950
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- Web Site
- https://lccn.loc.gov/2014957950
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- Text Lang
- en
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- Country Code
- gw
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- Title Language Code
- en
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- Place of Publication
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- Wiesbaden
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- Subject
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- FREE: Marke
- FREE: Produzent
- FREE: Handelsmarke
- FREE: Markenpolitik
- FREE: Strategisches Management
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- Data Source
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- CiNii Books