Vertical brand portfolio management : strategies for integrated brand management between manufacturers and retailers

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Bibliographic Information

Title
"Vertical brand portfolio management : strategies for integrated brand management between manufacturers and retailers"
Statement of Responsibility
Diederich Bakker ; with a preface by Thorsten Raabe
Publisher
  • Springer Gabler
Publication Year
  • c2015
Book size
21 cm

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Notes

Originally presented as author's thesis (doctoral) -- Ossietzky University Oldenburg, 2013

Includes bibliographical references (p. 253-273)

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