Marketing research : methodological foundations

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Bibliographic Information

Title
"Marketing research : methodological foundations"
Statement of Responsibility
Gilbert A. Churchill, Jr
Publisher
  • Dryden Press
  • Holt-Saunders Japan
  • 3rd ed
Publication Year
  • c1983
Book size
24 cm
Series Name / No
  • Holt-Saunders int. ed

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Notes

Includes bibliographical references and index

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