Strategic marketing
CiNii
Available at 1 libraries
Bibliographic Information
- Title
- "Strategic marketing"
- Statement of Responsibility
- Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring
- Publisher
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- Pearson
- Publication Year
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- c2012
- Book size
- 23 cm
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Notes
Includes bibliographical references and index
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Details 詳細情報について
-
- CRID
- 1130282270101002240
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- NII Book ID
- BB09115057
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- ISBN
- 9780137136971
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Boston
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- Classification
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- DC22: 658.802
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- Subject
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- LCSH: Marketing -- Management
- LCSH: Strategic planning
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- Data Source
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- CiNii Books
