Marketing financial services

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Bibliographic Information

Title
"Marketing financial services"
Statement of Responsibility
edited by Christine Ennew, Trevor Watkins, and Mike Wright
Publisher
  • Heinemann Professional Pub.
Publication Year
  • c1990
Book size
24 cm

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Notes

"Published on behalf of the Chartered Institute of Marketing."

Includes bibliographical references (p. 236-242) and index

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