Customer Value Controlling : Hintergründe, Herausforderungen, Methode

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Bibliographic Information

Title
"Customer Value Controlling : Hintergründe, Herausforderungen, Methode"
Statement of Responsibility
Gernot J. Mödritscher
Publisher
  • Gabler
  • 1. Aufl
Publication Year
  • 2008
Book size
21 cm

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Notes

Originally presented as the author's thesis (Habilitationsschrift)--Universität Klagenfurt, 2007

Bibliography: p. 325-383

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