Marketing without advertising : brand preference and consumer choice in Cuba

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Bibliographic Information

Title
"Marketing without advertising : brand preference and consumer choice in Cuba"
Statement of Responsibility
Emilio Morales and Joseph L. Scarpaci
Publisher
  • Routledge
Publication Year
  • 2012
Book size
24 cm
Series Name / No
  • : hbk

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Notes

Includes bibliographical references and index

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