Carry-over effects in advertising communication : evidence and hypotheses form behavioral science

CiNii Available at 9 libraries

Bibliographic Information

Title
"Carry-over effects in advertising communication : evidence and hypotheses form behavioral science"
Statement of Responsibility
By Alen Sawyer & Scott Ward
Publisher
  • Marketing Science Institute
Publication Year
  • 1976
Book size
28 cm

Search this Book/Journal

Related Books

See more

Details 詳細情報について

  • CRID
    1130282270130007808
  • NII Book ID
    BA13795402
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge
  • Data Source
    • CiNii Books
Back to top