Advertising reach and frequency : maximizing advertising results through effective frequency

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Bibliographic Information

Title
"Advertising reach and frequency : maximizing advertising results through effective frequency"
Statement of Responsibility
Colin McDonald
Publisher
  • NTC Business Books
  • 2nd ed
Publication Year
  • 1995
Book size
24 cm

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Notes

"Published in conjunction with the Association of National Advertisers by NTC Business Books"--t.p.

"First edition by Michael J. Naples"--t.p.

Includes bibliographical references and index

Details 詳細情報について

  • CRID
    1130282270178788864
  • NII Book ID
    BA29054763
  • ISBN
    0844235067
  • LCCN
    95018555
  • Web Site
    https://lccn.loc.gov/95018555
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Lincolnwood, Ill.
  • Classification
  • Data Source
    • CiNii Books
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