A review of current developments in the use of "attitude and activity" measures in consumer market research

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Bibliographic Information

Title
"A review of current developments in the use of "attitude and activity" measures in consumer market research"
Statement of Responsibility
by Thomas P. Hustad, Edgar A. Pessemier
Publisher
  • Marketing Science Institute
Publication Year
  • 1971
Book size
28 cm

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Notes

"Revised copy, P-42-D"

Bibliography: p. 53-59

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