Insurance and marketing : how to profit from marketing-based management in insurance at headquarters and in the field

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Bibliographic Information

Title
"Insurance and marketing : how to profit from marketing-based management in insurance at headquarters and in the field"
Statement of Responsibility
by Jean-Claude Harrari ; edited & translated by Neil Crockford
Publisher
  • Witherby
  • 1st ed
Publication Year
  • 1984
Book size
21 cm
Other Title
  • Le management dans l'assurance

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Notes

Originally published in French by L'Argus under the title: Le management dans l'assurance

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