Consumer research inputs to public policy and legal decisions : workshop report -- summary version

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Bibliographic Information

Title
"Consumer research inputs to public policy and legal decisions : workshop report -- summary version"
Statement of Responsibility
by William L. Wilkie and Stephen A. Greyser
Publisher
  • Marketing Science Institute
Publication Year
  • 1974
Book size
28 cm

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Notes

"April 1974"--T.p

"Research program. Special report."--Cover

A summary report on a workshop held during the Nov. 1973 meeting of the Association for Consumer Research in Boston, which originally appeared in the Proceedings of the ACR conference, Advances in consumer research, edited by Scott Ward and Peter Wright

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