Marketing the nonprofit : the challenge of fundraising in a consumer culture

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Bibliographic Information

Title
"Marketing the nonprofit : the challenge of fundraising in a consumer culture"
Statement of Responsibility
Margaret M. Maxwell, editor
Publisher
  • Jossey-Bass
Publication Year
  • 1997
Book size
23 cm
Other Title
  • New directions for philanthropic fundraising marketing

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Notes

Includes bibliographical references and index

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Details 詳細情報について

  • CRID
    1130282270227717120
  • NII Book ID
    BA66679443
  • ISBN
    078799880X
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • San Francisco, Calif.
  • Data Source
    • CiNii Books
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