Improving marketing performance : leading CMOs on knowing your customer, supporting strategic goals, and embracing competition

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Bibliographic Information

Title
"Improving marketing performance : leading CMOs on knowing your customer, supporting strategic goals, and embracing competition"
Statement of Responsibility
[Dona Siebler Stohler] ... [et al.]
Publisher
  • Aspatore
Publication Year
  • c2010
Book size
22 cm
Series Name / No
  • : pbk

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Details 詳細情報について

  • CRID
    1130282270231280896
  • NII Book ID
    BB03268645
  • ISBN
    9780314927477
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • [Boston]
  • Data Source
    • CiNii Books
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