A philosophy of marketing for management : four keynote talks on marketing

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Bibliographic Information

Title
"A philosophy of marketing for management : four keynote talks on marketing"
Statement of Responsibility
by Paul Wishart ... [et al.]
Publisher
  • National Industrial Conference Board
Publication Year
  • c1959
Book size
23 cm

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Notes

"Delivered before sessions of four of the Conference Board's annual marketing conferences and considered worthy of being permanently recorded."

Includes bibliographical references

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