Business-to-business brand management : theory, research and executive case study exercises

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Bibliographic Information

Title
"Business-to-business brand management : theory, research and executive case study exercises"
Statement of Responsibility
edited by Mark S. Glynn, Arch G. Woodside
Publisher
  • Emerald/JAI
Publication Year
  • 2009
Book size
24 cm

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Notes

Includes bibliographical references and index

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Details 詳細情報について

  • CRID
    1130282270320150784
  • NII Book ID
    BA90574860
  • ISBN
    9781848556706
  • Text Lang
    en
  • Country Code
    uk
  • Title Language Code
    en
  • Place of Publication
    • Bingley, U.K.
  • Data Source
    • CiNii Books
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