P&G Japan : SK-II globalization project
CiNii
Available at 3 libraries
Bibliographic Information
- Title
- "P&G Japan : SK-II globalization project"
- Statement of Responsibility
- prepared by Christopher A. Bartlett
- Publisher
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- Harvard Business School Pub.
- Publication Year
-
- c2005
- Book size
- 12 cm
- Format
- videorecording(videodisc)
- Other Title
-
- P&G Japan : the SK-II globalization project
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Notes
Other title from label
DVD
Summary: In a three-part videotaped interview, Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they faced in deciding whether to make the Japanese beauty product, SK-II, a global brand
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Details 詳細情報について
-
- CRID
- 1130282270346533248
-
- NII Book ID
- BB02182216
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- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
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- Boston, Mass.
-
- Data Source
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- CiNii Books