P&G Japan : SK-II globalization project

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Bibliographic Information

Title
"P&G Japan : SK-II globalization project"
Statement of Responsibility
prepared by Christopher A. Bartlett
Publisher
  • Harvard Business School Pub.
Publication Year
  • c2005
Book size
12 cm
Format
videorecording(videodisc)
Other Title
  • P&G Japan : the SK-II globalization project

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Notes

Other title from label

DVD

Summary: In a three-part videotaped interview, Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they faced in deciding whether to make the Japanese beauty product, SK-II, a global brand

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