Ratings analysis : the theory and practice of audience research

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Bibliographic Information

Title
"Ratings analysis : the theory and practice of audience research"
Statement of Responsibility
James G. Webster, Patricia F. Phalen, Lawrence W. Lichty
Publisher
  • Lawrence Erlbaum Associates
  • 2nd ed
Publication Year
  • 2000
Book size
23 cm
Series Name / No
  • : pbk

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Notes

Includes bibliographical references (p. 253-263) and indexes

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