Bibliographic Information
- Title
- "Measuring advertising effectiveness : selected readings"
- Statement of Responsibility
- edited for the American Marketing Association by John J. Wheatley
- Publisher
-
- R.D. Irwin
- Publication Year
-
- 1969
- Book size
- 23 cm
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Notes
Articles selected from materials published by the American Marketing Association
Includes bibliographies
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Details 詳細情報について
-
- CRID
- 1130282270384757888
-
- NII Book ID
- BA18165671
-
- LCCN
- 68054728
-
- Web Site
- https://lccn.loc.gov/68054728
-
- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
-
- Homewood, Ill.
-
- Subject
-
- Data Source
-
- CiNii Books