An organisational theory of advertising

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Bibliographic Information

Title
"An organisational theory of advertising"
Statement of Responsibility
Sinclair Davidson and Dimitri Kapelianis
Publisher
  • Department of Economics and Finance, Faculty of Business, RMIT
Publication Year
  • [1995]
Book size
30 cm

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Notes

"April 1995"

"Centre in finance"--Cover

Includes bibliographical references (p. 18-19)

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Details 詳細情報について

  • CRID
    1130282270387047552
  • NII Book ID
    BA60633100
  • Text Lang
    en
  • Country Code
    at
  • Title Language Code
    en
  • Place of Publication
    • Melbourne
  • Data Source
    • CiNii Books
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