Essentials of marketing : a global managerial approach

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Bibliographic Information

Title
"Essentials of marketing : a global managerial approach"
Statement of Responsibility
E. Jerome McCarthy, William D. Perreault, Jr.
Publisher
  • Irwin
  • 6th ed.
Publication Year
  • c1994
Book size
26 cm.

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Notes

Includes indexes

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Details 詳細情報について

  • CRID
    1130282270409413760
  • NII Book ID
    BA26635078
  • ISBN
    0256127468
  • LCCN
    93029973
  • Web Site
    https://lccn.loc.gov/93029973
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Burr Ridge, Ill.
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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