An examination of product and market characteristics that affect the financial outcomes of brand extensions

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Bibliographic Information

Title
"An examination of product and market characteristics that affect the financial outcomes of brand extensions"
Statement of Responsibility
Daniel C. Smith
Publisher
  • Marketing Science Institute
Publication Year
  • c1991
Book size
28 cm

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Notes

"Working paper"--T.p.

Bibliography: p. 34-36

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Details 詳細情報について

  • CRID
    1130282270421085440
  • NII Book ID
    BA20446888
  • LCCN
    91174750
  • Web Site
    https://lccn.loc.gov/91174750
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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