Third party product reviews and consumer behaviour : a dichotomous measuring via Rasch, paired comparison and graphical chain models

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Bibliographic Information

Title
"Third party product reviews and consumer behaviour : a dichotomous measuring via Rasch, paired comparison and graphical chain models"
Statement of Responsibility
Wolfgang Ziniel ; mit einem Geleitwort von Thomas Salzberger
Publisher
  • Springer Gabler
Publication Year
  • c2013
Book size
21 cm

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Notes

Thesis (doctoral)--Vienna University of Economics and Business, 2011

"Geleitwort" in German

Includes bibliographical references (p. [165]-183)

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Details 詳細情報について

  • CRID
    1130282270461585664
  • NII Book ID
    BB12837730
  • ISBN
    9783834936325
  • LCCN
    2013932216
  • Web Site
    https://lccn.loc.gov/2013932216
  • Text Lang
    en
  • Country Code
    gw
  • Title Language Code
    en
  • Place of Publication
    • Wiesbaden
  • Classification
  • Data Source
    • CiNii Books
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