Three essential analytical techniques for the behavioral marketing researcher : median splits, mean-centering, and mediation analysis

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Bibliographic Information

Title
"Three essential analytical techniques for the behavioral marketing researcher : median splits, mean-centering, and mediation analysis"
Statement of Responsibility
Dawn Iacobucci ... [et al.]
Publisher
  • now Publishers
Publication Year
  • c2015
Book size
24 cm

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Notes

Includes bibliographical references (p. 91-95)

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Details 詳細情報について

  • CRID
    1130282270490610304
  • NII Book ID
    BB23033779
  • ISBN
    9781601989130
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Boston
  • Data Source
    • CiNii Books
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