The 'Made in Germany' champion brands : nation branding, innovation and world export leadership

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Bibliographic Information

Title
"The 'Made in Germany' champion brands : nation branding, innovation and world export leadership"
Statement of Responsibility
Ugesh A. Joseph
Publisher
  • Gower
Publication Year
  • c2013
Book size
25 cm
Series Name / No
  • : hbk
Other Title
  • The "Made in Germany" champion brands : nation branding, innovation and world export leadership

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Notes

Includes bibliographical references (p. [259]-265) and index

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