An evaluation of aggregation criteria in normative market segmentation theory

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Bibliographic Information

Title
"An evaluation of aggregation criteria in normative market segmentation theory"
Statement of Responsibility
John O. Tollefson and V. Parker Lessig
Publisher
  • University of Kansas, School of Business
Publication Year
  • 1976
Book size
28 cm

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Notes

Bibliography : p. 38

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Details 詳細情報について

  • CRID
    1130282270556180224
  • NII Book ID
    BA90107989
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Lawrence
  • Data Source
    • CiNii Books
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