Strategic marketing for nonprofit organizations

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Bibliographic Information

Title
"Strategic marketing for nonprofit organizations"
Statement of Responsibility
Philip Kotler, Alan R. Andreasen
Publisher
  • Prentice-Hall
  • 3rd ed
Publication Year
  • c1987
Book size
24 cm

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Notes

Rev. ed. of: Marketing for nonprofit organizations / Philip Kotler. 2nd ed. 1982

Includes bibliographies and indexes

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