Bibliographic Information
- Title
- "Strategic marketing"
- Statement of Responsibility
- David W. Cravens
- Publisher
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- Richard D. Irwin
- Publication Year
-
- 1982
- Book size
- 24 cm
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Notes
Includes bibliographical references and index
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Details 詳細情報について
-
- CRID
- 1130282270597949696
-
- NII Book ID
- BA12361564
-
- ISBN
- 0256026459
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- LCCN
- 81082996
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- Web Site
- https://lccn.loc.gov/81082996
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Homewood, Ill.
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- Classification
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- LCC: HF5415.135
- DC19: 658.8/02
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- Subject
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- LCSH: Marketing -- Decision making
- LCSH: Marketing -- Management
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- Data Source
-
- CiNii Books