Priorities for research in strategic marketing

CiNii Available at 14 libraries

Bibliographic Information

Title
"Priorities for research in strategic marketing"
Statement of Responsibility
by George S. Day and Robin Wensley
Publisher
  • Marketing Science Institute
Publication Year
  • 1983
Book size
28 cm

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Notes

Bibliography: p. 20-23

On cover: Research program. Working paper

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Details 詳細情報について

  • CRID
    1130282270736428288
  • NII Book ID
    BA20775595
  • Text Lang
    en
  • Country Code
    uk
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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