Two studies in automobile franchising : A marketing rationale for the distribution of automobiles

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Bibliographic Information

Title
"Two studies in automobile franchising : A marketing rationale for the distribution of automobiles"
Statement of Responsibility
[by] H. O. Helmers. Financial and operating characteristics of automobile dealers and the franchise system [by] Charles N. Davisson and Herbert F. Taggart
Publisher
  • Division of Research, Graduate School of Business Administration, University of Michigan
Publication Year
  • [1974]
Book size
24 cm

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