Trade promotion by grocery products manufacturers : a managerial perspective

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Bibliographic Information

Title
"Trade promotion by grocery products manufacturers : a managerial perspective"
Statement of Responsibility
by John A. Quelch
Publisher
  • Marketing Science Institute
Publication Year
  • c1982
Book size
28 cm

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Notes

On cover: Research program. Working paper

Bibliography: p. 40-42

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Details 詳細情報について

  • CRID
    1130282270760216576
  • NII Book ID
    BA2077553X
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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