Marketing management : knowledge and skills

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Bibliographic Information

Title
"Marketing management : knowledge and skills"
Statement of Responsibility
J. Paul Peter, James H. Donnelly, Jr
Publisher
  • Irwin
  • 4th ed
Publication Year
  • c1995
Book size
24 cm

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Notes

"M M, analysis, cases, plans, text"--Cover

Includes bibliographical references (p. [841]-852) and indexes

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