Strategic marketing
CiNii
Available at 3 libraries
Bibliographic Information
- Title
- "Strategic marketing"
- Statement of Responsibility
- David W. Cravens, Nigel F. Piercy
- Publisher
-
- McGraw-Hill
- 10th ed., international ed
- Publication Year
-
- 2013
- Book size
- 26 cm
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Notes
Previous ed.: c2009
Includes indexes
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Details 詳細情報について
-
- CRID
- 1130282270777833728
-
- NII Book ID
- BB09998141
-
- ISBN
- 9780071326230
-
- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
-
- New York
-
- Classification
-
- DC23: 658.802
-
- Subject
-
- LCSH: Marketing -- Management
- LCSH: Strategic planning
- LCSH: Marketing -- Management -- Case studies
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- Data Source
-
- CiNii Books
