Bibliographic Information
- Title
- "Consumer behavior and marketing strategy"
- Statement of Responsibility
- J. Paul Peter, Jerry C. Olson
- Publisher
-
- Irwin
- 3rd ed
- Publication Year
-
- c1993
- Book size
- 24 cm
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Notes
Includes bibliographical references and indexes
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Details 詳細情報について
-
- CRID
- 1130282270794493312
-
- NII Book ID
- BA20531411
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- ISBN
- 0256105677
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- LCCN
- 92020169
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- Web Site
- https://lccn.loc.gov/92020169
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- Text Lang
- en
-
- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Homewood, Ill.
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- Subject
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- LCSH: Consumer behavior
- LCSH: Marketing
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- Data Source
-
- CiNii Books