Integratives Medienmanagement : Konzepte, Instrumente und Publisher Value Scorecard

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Bibliographic Information

Title
"Integratives Medienmanagement : Konzepte, Instrumente und Publisher Value Scorecard"
Statement of Responsibility
Bernd Eggers ; mit einem Geleitwort von Claus Steinle
Publisher
  • Deutscher Universitäts-Verlag
  • 1. Aufl
Publication Year
  • 2006
Book size
21 cm

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Notes

Originally presented as the author's thesis (Habilitationsschrift)--Universität Hannover, 2006

Includes bibliographical references (p. 337-391)

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Details 詳細情報について

  • CRID
    1130282270806392960
  • NII Book ID
    BA78902756
  • ISBN
    9783835005020
  • Text Lang
    de
  • Country Code
    gw
  • Title Language Code
    de
  • Place of Publication
    • Wiesbaden
  • Classification
  • Data Source
    • CiNii Books
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