Bibliographic Information
- Title
- "Essentials of marketing"
- Statement of Responsibility
- E. Jerome McCarthy, William D. Perreault, Jr
- Publisher
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- Irwin
- 5th ed
- Publication Year
-
- c1991
- Book size
- 26 cm
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Notes
Includes indexes
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Details 詳細情報について
-
- CRID
- 1130282270851710208
-
- NII Book ID
- BA13967803
-
- ISBN
- 0256093237
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- LCCN
- 90019758
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- Web Site
- https://lccn.loc.gov/90019758
-
- Text Lang
- en
-
- Country Code
- us
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- Title Language Code
- en
-
- Place of Publication
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- Homewood, Ill.
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- Subject
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- LCSH: Marketing
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- Data Source
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- CiNii Books