Integrated advertising, promotion, and marketing communications
CiNii
Available at 2 libraries
Bibliographic Information
- Title
- "Integrated advertising, promotion, and marketing communications"
- Statement of Responsibility
- Kenneth E. Clow, Donald Baack
- Publisher
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- Pearson
- 7th ed
- Publication Year
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- c2016
- Book size
- 28 cm
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Notes
Includes bibliographical references and indexes
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Details 詳細情報について
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- CRID
- 1130282270856791680
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- NII Book ID
- BB23344214
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- ISBN
- 9780133866339
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Boston
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- Classification
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- DC23: 659.1
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- Subject
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- LCSH: Advertising
- LCSH: Communication in marketing
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- Data Source
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- CiNii Books