The role of strategic planning in consumer-marketing businesses

CiNii Available at 10 libraries

Bibliographic Information

Title
"The role of strategic planning in consumer-marketing businesses"
Statement of Responsibility
by George S. Yip
Publisher
  • Marketing Science Institute
Publication Year
  • 1984
Book size
28 cm

Search this Book/Journal

Notes

Bibliography: p. 45-47

"April 1984"

On cover: Research program. Working paper.

Related Books

See more

Details 詳細情報について

  • CRID
    1130282270895830784
  • NII Book ID
    BA24952375
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
Back to top