Public relations metrics : research and evaluation

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Bibliographic Information

Title
"Public relations metrics : research and evaluation"
Statement of Responsibility
edited by Betteke van Ruler, Ana Tkalac Verčič, and Dejan Verčič
Publisher
  • Routledge/Taylor and Francis Group
Publication Year
  • 2008
Book size
24 cm
Series Name / No
  • : hbk
  • : pbk
  • : ebk

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Notes

HTTP:URL=http://www.loc.gov/catdir/toc/ecip0720/2007022952.html Information=Table of contents only

Includes bibliographical references and index

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