Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing

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Bibliographic Information

Title
"Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing"
Statement of Responsibility
Julia Katharina Weindel ; with a foreword by Bernhard Swoboda
Publisher
  • Springer Gabler
Publication Year
  • c2016
Book size
21 cm

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Notes

"Dissertation Trier University, 2016" --T.p. verso

Bibliography: p. [131]-156

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Details 詳細情報について

  • CRID
    1130282270922124416
  • NII Book ID
    BB23119400
  • ISBN
    9783658150365
  • Text Lang
    en
  • Country Code
    gw
  • Title Language Code
    en
  • Place of Publication
    • Wiesbaden
  • Subject
  • Data Source
    • CiNii Books
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