Bibliographic Information
- Title
- "Cases in promotional strategy"
- Statement of Responsibility
- James F. Engel, W. Wayne Talarzyk
- Publisher
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- R.D. Irwin
- Rev. ed
- Publication Year
-
- 1984
- Book size
- 23 cm
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Notes
Includes index
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Details 詳細情報について
-
- CRID
- 1130282270966842496
-
- NII Book ID
- BA00929925
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- ISBN
- 0256031002
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- LCCN
- 83081767
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- Web Site
- https://lccn.loc.gov/83081767
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
-
- Place of Publication
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- Homewood, Ill.
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- Subject
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- LCSH: Marketing -- Case studies
- LCSH: Advertising -- Case studies
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- Data Source
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- CiNii Books