Bibliographic Information
- Title
- "A preface to marketing management"
- Statement of Responsibility
- J. Paul Peter, James H. Donnelly, Jr
- Publisher
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- McGraw-Hill/Irwin
- 12th ed
- Publication Year
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- c2011
- Book size
- 26 cm
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Notes
"This International student edition is for use outside the U.S."--Cover
Includes bibliographical references and indexes
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Details 詳細情報について
-
- CRID
- 1130282271000449792
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- NII Book ID
- BB07763089
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- ISBN
- 9780071221115
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- LCCN
- 2009043316
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- Web Site
- https://lccn.loc.gov/2009043316
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- New York
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- Subject
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- LCSH: Marketing -- Management
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- Data Source
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- CiNii Books