A preface to marketing management

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Bibliographic Information

Title
"A preface to marketing management"
Statement of Responsibility
J. Paul Peter, James H. Donnelly, Jr
Publisher
  • McGraw-Hill/Irwin
  • 12th ed
Publication Year
  • c2011
Book size
26 cm

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Notes

"This International student edition is for use outside the U.S."--Cover

Includes bibliographical references and indexes

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